Affect and effect can be difficult to distinguish because many people pronounce them similarly. They’re homophones, like bear/bare, here/hear, or write/right. So when it comes to writing the right word, here are the rules to help you.
In a nutshell, affect is a verb and effect is a noun. At least (spoiler alert!), most of the time. Here’s a mnemonic: A is for action. Verbs are about action. Affect starts with an A, so it’s a verb. You can also think of the common phrase cause and effect. Cause ends with an E, and effect begins with an E. So not only does a cause lead to an effect, but also cause’s E leads to effect’s E, giving you a handy noun bridge to step across and remember which spelling to use.
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